MINI
[ Per IED ]
Super talented Fashion Communication student Iulia Muresan put up this amazing exhibition in collaboration with MINI Cooper, for the conception and creation of a complete Capsule Collection in every aspect. The whole concept is based on synesthesia is a condition in which there is an overlap of different sensations, a stimulation of one of the five senses that the individual experiences simultaneously and is accompanied by involuntary images and stimuli from another sensory sphere.A complete collection, a sense experience designed around persuasion, neuro-marketing, visual merchandising, sound design, and olfactory installations. Resulting in the creation of a FASHION SENSES composed of an immersive vision, an emotional scent, a tactile sound, and an experiential flavor.
Exphonic worked on the showoff background soundtrack, which was played in the background of the exhibition. The Team did their best to create a synesthetic sound to accompany the viewer experience.
1. MINI Cooper X IED - ES-SESNES
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Cetra
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Soffio
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Flumen
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Echi
00:00
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Arcano
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Our Team also prepared a single track based on every garment and what the artist Iulia meant to symbolyze. They were meant to be listened by a pair of bineural headphones while looking at the item.
VIDEO TEASER
[ Per IED ]
MINI Cooper Fashion Film Trailer made by videomaker and director Mattia Gennaro as a teaser for Iulia Muresan collection. Exphonic Studio took care of any aspect of the sound, creating this catchy and powerful sound track to give the trailer the importance it needed.